Brand Identity: Heart Mountain Rescue
Heart Mountain Rescue sought to boost community support while showcasing rescue dogs' resilience and vitality. The organization needed a cohesive visual identity that would simultaneously raise awareness, drive fundraising initiatives, and celebrate successful adoption stories—creating emotional connections that transform potential donors into passionate advocates while highlighting each dog's unique journey from rescue to loving home.
Company /
Heart Mountain Rescue
To strengthen Heart Mountain Rescue's community presence, a comprehensive brand style guide established visual consistency across all touchpoints. Custom illustrations capturing rescue dogs' resilience and personality were strategically deployed across merchandise—including stickers, hats, tote bags, and bandanas—creating wearable advocacy opportunities that generate both awareness and revenue. Carefully designed print collateral supports marketing initiatives with cohesive messaging that emotionally connects potential adopters to available dogs. This integrated visual approach transforms Heart Mountain's life-saving mission into tangible, shareable assets that build community support while celebrating each rescue's unique journey toward finding their forever home.