Brand Identity: Bernie's Bowties

A comprehensive brand system was developed, anchored by a distinctive logo featuring Bernie, the founder's inspiration. This signature mark became the cornerstone of a cohesive identity that extended across all customer touchpoints. The system included custom product tags, website, strategic marketing materials such as a "Coffee Comic" series, thoughtfully designed packaging, and a library of hand-illustrated graphics tailored to complement seasonal collections. This intentional approach created a warm, instantly recognizable brand personality that resonates deeply with pet enthusiasts while significantly elevating the perceived value of these handcrafted accessories across both brick-and-mortar and digital platforms.