Brand Identity Refresh: Cocktails For Critters

The Cocktails for Critters event branding required modernization after seven years without updates, as its growing popularity demanded a more sophisticated visual identity. The design challenge involved creating a contemporary aesthetic that honored the Calgary Humane Society's established brand guidelines while elevating the event's presentation to match its sophisticated theme. The refreshed branding needed to appeal to patrons and sponsors alike with an elegant yet accessible design that reflected the event's charitable mission.