Brand Refresh: Species Signage

The Calgary Zoo faced fragmented visual communication with outdated, inconsistent signage that undermined conservation messaging effectiveness. The organization required a cohesive design system to strengthen visitor engagement, ensure information accessibility, and properly reflect their refreshed brand identity across all educational touchpoints.

Company /

Wilder Institute/Calgary Zoo

The comprehensive visual system integrates conservation storytelling throughout the zoo through a strategic color palette and adaptable signage framework. This unified approach enhances message clarity, improves information accessibility, and deepens visitor engagement. Modernization of both the Dorothy Harvie Gardens interpretation and the park-wide species signage created visual consistency across all touchpoints, reinforcing the zoo's refreshed brand identity while amplifying its educational mission.