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Campaign Design: Ears to You
The Calgary Humane Society sought to launch their first-ever rabbit adoption campaign, raising awareness while educating potential adopters about the specific care requirements and commitment involved in rabbit ownership.
Company /
Calgary Humane Society
The Ears to You campaign brought playful energy to the Calgary Humane Society's first rabbit adoption event, combining vibrant colors, whimsical typography, and charming illustrations across all materials. The campaign featured a limited-edition event T-shirt that became a coveted collector's item. This cohesive design approach successfully educated potential adopters while creating an engaging experience that promoted responsible rabbit ownership.
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