Apparel Design: Cree Lake Lodge

Cree Lake Lodge sought to develop a distinctive visual identity that would forge emotional connections with guests beyond traditional branding elements. The challenge was creating memorable branded touchpoints that would extend the lodge experience, giving visitors tangible reminders of their stay while strengthening brand recognition.

Company /

Thinkwerx Creative Company

A custom hand-illustrated mural became the centerpiece of Cree Lake Lodge's visual identity, creating a distinctive aesthetic that resonated with visitors. This signature artwork was thoughtfully adapted across various touchpoints, appearing on seasonal merchandise like winter mitts and summer towels. The lodge's on-site store featured an exclusive collection of branded apparel incorporating these designs, providing guests with meaningful keepsakes that extended the brand experience beyond their stay at the remote destination.