Editorial Design: Connecting Lives
The Calgary Humane Society's Spring 2024 "Connecting Lives" newsletter showcases the organization's expanding community partnerships and measurable progress through visually compelling storytelling. This strategically designed publication balances engaging photography with concise impact metrics to effectively communicate shelter initiatives to both established donors and recent event participants. The design challenge involved creating a distinctive seasonal identity that stands out in supporters' mailboxes while authentically reflecting the shelter's mission-driven work and tangible community impact.
Company /
Calgary Humane Society
To meet this challenge, a strategic design approach leverages Calgary Humane Society's established brand colors while introducing dynamic shapes, flowing curves, and custom illustrations that breathe life into shelter stories. These carefully integrated visual elements enhance written content rather than competing with it, creating natural reading pathways through each update and initiative. The deliberate balance between information density and visual breathing room transforms what could be standard updates into an engaging magazine-style experience. This thoughtful design solution earned enthusiastic feedback from both staff and community supporters while effectively showcasing the shelter's measurable community impact through a visually distinctive seasonal identity.