Interpretive Design: WildScapes
During construction in the Canadian Wilds, the zoo needed a solution to maintain visitor engagement. The Brand and Engagement team proposed WildScapes, a new attraction designed to educate visitors about endangered species and conservation, ensuring continued interest during the closure.
Company /
Wilder Institute/Calgary Zoo
The project delivered comprehensive interpretive design for WildScapes, creating an immersive visitor experience through strategically integrated wayfinding and storytelling elements. The signage system employed organic forms inspired by natural plant structures, blending seamlessly with the environment while effectively communicating educational content about featured species and conservation initiatives.
The scope extended to designing the "Mad Hatter Garden Party" launch event, which featured custom environmental graphics that guided guests through a themed entry portal. An Alice in Wonderland-inspired illustration incorporated into hedgerows created a theatrical transition moment, enhancing the immersive quality of both the event and the permanent installation.