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Large Gifts: Calgary Humane Society

The Calgary Humane Society's major donor package merges brand identity with elevated design to honor $10,000+ contributors. This refined presentation delivers formal yet emotional appeal, strategically strengthening long-term engagement with this crucial donor segment.

Company /

Calgary Humane Society

High-quality clinic photography connects donors directly to their impact, while the organization's signature teal and sand palette creates a polished, formal appeal. Elegant illustrations complement without overshadowing the animals' stories, maintaining sophistication through restrained design elements.

The professionally typeset letter balances readability with refinement, featuring a personalized handwritten note from the director that adds authenticity and personal connection. Custom postcards featuring a husky mother and puppy—complete with actual veterinary notes—transform routine documentation into meaningful keepsake elements. These tangible connections to specific animals humanize the organization's work and deepen donor engagement with Calgary Humane Society's mission while justifying continued major financial support.

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