Event Logo Design: Wilder Institute/Calgary Zoo
The Wilder Institute/Calgary Zoo required an enduring event logo system to establish consistent brand recognition across their programming calendar. Each signature event demanded a distinctive visual identity while maintaining clear connection to the parent brand. The design challenge centered on creating emblems for marquee events like Zoo Brew and Wild After Hours that would capture their unique character while functioning cohesively within the organization's broader visual ecosystem.
Company /
Wilder Institute/Calgary Zoo
A cohesive event logo system was developed balancing distinctive event personalities with strong brand alignment. Each emblem features custom illustration, strategic typography, and thematic elements tailored to its specific experience—Zoo Brew incorporating craft beer culture visuals while Wild After Hours employs sophisticated design elements reflecting its exclusive adult atmosphere.
The system was engineered for cross-platform versatility and long-term application across physical and digital touchpoints. This thoughtful approach delivered enduring, instantly recognizable identities that strengthen the Wilder Institute/Calgary Zoo's brand architecture while driving increased audience recognition and engagement with their signature events.