Logo Design: WildCare
The Wilder Institute required a distinctive identity for WildCare, their adopt-a-species conservation program. The design needed to complement their established brand while using a compelling minimalist approach to inspire donations. The initiative also demanded a premium reward item to incentivize higher-tier contributions to the program's mission of rehabilitating threatened wildlife.
Company /
Wilder Institute
The WildCare identity seamlessly integrates with the Wilder Institute's established brand through thoughtful use of their signature typography and core color palette. Taking a minimalist approach, the clean design deliberately keeps visual elements restrained to spotlight powerful photography of endangered species across all marketing materials. These striking images create an immediate emotional connection with potential supporters, effectively driving donor engagement.
To enhance supporter loyalty, a limited-edition tote bag featuring the WildCare logo was developed exclusively for donors contributing $100 or more. The comprehensive campaign achieved visual cohesion and emotional resonance, successfully advancing WildCare's conservation mission through thoughtful design choices.